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PPC (Pay-Per-Click) affiliate program is a type of affiliate marketing where affiliates use
paid advertising to drive traffic to an advertiser's website. The affiliate earns a commission based on the traffic, leads, or sales generated from the clicks on their ads. In PPC affiliate programs, affiliates typically pay for each click they receive through platforms like
Google Ads ,
Bing Ads ,
Facebook Ads , or other search engine marketing tools.
How PPC Affiliate Programs Work:
- Advertiser Setup : The advertiser sets up an affiliate program, providing affiliates with tracking links, banners, and other promotional materials to use in their ads.
- Affiliate Advertising : Affiliates create and run paid ads on platforms such as search engines or social media. They target specific keywords or demographics related to the advertiser's products or services.
- Click and Conversion : When users click on the affiliate's ads, they are directed to the advertiser's website. If the user performs a desired action (such as making a purchase or signing up), the affiliate earns a commission.
- Commission Payment : The affiliate receives a commission based on the sales, leads, or other conversion actions generated through their paid ads.